Sunday, 4 October 2015


The fashion industry plays a huge part in convincing us we should be a particular size or have a specific body shape. This is programmed into our minds even when shopping, many of us feel upset or annoyed if we have to go up a size. This is because by "normal" fashion standards anything above a UK size 10 is classed as "plus size". The term "plus size" can be dornting because by fashion standards its considered oversized. 

Did you know the fashion industry no longer has a standard size??
This means it doesn't actually matter about the size label in your clothes, but we cling to the idea that we must be in a specific size because we're brainwashed to believe its the right thing.

Have you noticed that your sizing varies depending on where you shop? This is because every company has their own measurements for a "standard" size 10 for example. These will differ depending on the retailer. I personally own clothes ranging from sizes 8-14 from retailers such as Topshop, Miss Selfridge, George at Asda, Tesco H&M, the list goes on and on. I will gladly purchase the larger size if it looks better on me, after all who's going to see the size label? To me it doesn't exist anymore and I only hope this was the case for everyone. It's amazing how much power a little number can hold and change how women view their bodies. One of my friends is classed as a UK size 10 and she refuses to purchase anything above that. Even if a size 10 is slightly too tight on the bust or she has to spend the entire time breathing in, she would rather wear the size 10 than ever have a size 12. God forbid. This negative body image is a reflection of the likes of social media and the fashion industry views that are pushed on us. 

The fashion industry has now begun to change its perspective slowly by adding plus sized models into the likes of LWF and NYFW demonstrating the clothes aren't only for the size 6's of the world. This is new but hopefully will start to change peoples perspective of their bodies and the idea of how they should look.

At the end of the day, you're going to be in your body for a long time. Don't you think it's time to look at your body in a positive way and not let something as small as a little number affect the way you view yourself?

Sincerely, Kimberly.


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